According to statistics compiled by Kantar Worldpanel – an international company specialising in consumer information – Aldi’s share of the British supermarket market in August 2014 stood at 4.8% whilst Lidl’s numbered 3.6%. In May of 2017, however, those two figures had risen sharply to 6.9% and 5% respectively.

 

That represents a dramatic and a rapid rise in popularity, and means that Aldi is now in fact the country’s fifth most popular supermarket and Lidl is challenging for sixth spot. That begs the question, then, of just what has been behind that meteoric rise to prominence for the budget brands?

 

When considering the recent success of budget supermarkets, it’s easy to simply conclude that their lower costs have become more attractive as the many peoples’ economic circumstances have worsened. That is far too simplistic an explanation, however, as cut price shopping options have always been available but have never gained as much traction as the likes of Aldi and Lidl have in the last few years.