Using Flyers to Help your Business

Whether you are advertising a business opening, event or a new product there are a few useful points for advertising using flyer printing that can really make a big difference.

• Paper
Glossy paper is ideal when you are designing marketing flyers as it is eye-catching and instantly grabs your audience’s attention. Glossy paper also helps your text and information to stand out better than uncoated papers

• Necessary Information
When creating a flyer, it’s ideal to keep the information brief as the last thing people want to read is a lot of text. By placing it in the section that is most visible so it’s seen instantly works best too. The info to put on the flyer depends on the event or what you are selling. Some general information to include is the name, address, contact information and a directive call to action such as a cutoff date.

• Graphics and Pictures
The graphics and photographs to choose for your flyers should be geared towards the purpose of your flyer. If you are selling items, consider adding a photograph of one of the items that you’re selling. If you are promoting an event, choose a background, in bold colours. Another option is to select flyers with black and white photos or graphics for an elegant classy look but full colour is usually the most appealing to your wider audience.

• Money Off Vouchers
You can use a flyer to advertise a sale or grand opening with a voucher attached to it. Putting engaging graphics on the top section of your flyer with the coupon underneath can work well.

Next time you have something that you want to promote have a think on how a flyer could work for you and your business.