The Seven Inconvenient Truths of Business Strategy is an antidote to a process of strategic planning that in many organizations is often sporadic, biased, poorly articulated and rarely implemented with total success. Drawing on a fundamental collection of definitive principles, the author offers a structure for strategizing; an indicator and explanation of strategic tools, and insights into collaborative techniques for carrying out the process successfully: formation, evaluation, alignment and implementation. It will help you ensure that your strategic process is always professional, relevant and timely.

A case study, based on the story of Cadbury is woven through the chapters to provide a vibrant illustration of the value and application of the various techniques and processes described.

‘We know a lot about effective strategies, but little about effective strategizing. This is where Paul Hunter’s hands-on approach to the art of making strategy is a great leap forward. Finally a book that helps practitioners “reinvent strategic planning” to make it work in the 21^st century.’ – Ron Meyer, Tilburg University, The Netherlands and Managing Director, Center for Strategy & Leadership, The Netherlands

‘Having had many roles in and around strategy execution for many clients, as well as the reality of leading strategy development for our own organisation, I can attest to the shortcomings as described in Paul's book. His very useful advice for how to make the process far more effective, including tackling dominant logic and traditional thinking, will be hugely valuable to anyone involved in the creation of strategy, which in today's world, is most people.’ – Sammy Kumar, Executive Board Member and Managing Partner, Enterprise and Strategy & TransformationPwC, Australia