‘The Value Trail is a breath of fresh air in management literature. It gives excellent examples on how organizations should operate to survive in the current competitive landscape ensuring that customer value perceived is at the top of the pyramid.’
Albert Ros Manasanch, Supply Chain and S&OP Director, Wrigley Spain

‘A radical new approach to value creation. A breakthrough contribution to strategic management. In his new book, Dr Sansó combines his deep academic knowledge with his wide experience as strategic consultant to generate a new, comprehensive framework to understand and manage the true sources of competitiveness within firms. An innovative framework to be used by senior managers, but also a must for MBAs and graduate business students.’
Xavier Ferràs, Dean, Faculty of Business & Communications, Vic University (Barcelona); Visiting Professor, ESADE Business School

Value stands as the ultimate trade-off between customers and companies. The Value Trail by Dr Marc Sansó develops a disruptive new model of strategic analysis based around three areas of value: Appreciation, Concentration and Predation.

A central issue for most managers is how to capture customer insights and use them to deliver outstanding products and services that encompass an irresistible charm for the customer with a profitable business model. This book allows the reader to understand how companies can set corporate goals and leverage internal resources to deliver successful value propositions, offering a comprehensive approach to competitive analysis and strategy. Above everything, it’s about how to become valuable.