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Exploring Internal Communication
‘This revised edition of Exploring Internal Communication provides an expanded and valuable collection of insights into what has become widely recognised as one of the most critical dimensions of organisational communications. Offering an insightful range of both theoretical as well as practical perspectives of internal communication, this is an invaluable addition to the bookshelves of both students and professional communicators.’
Danny Moss, University of Chester Business School, UK
‘Exploring Internal Communication is the essential primer for both students and practitioners keen to understand the roots and dynamics of internal communication. The breadth of research is impressive, as is the effort made to provide a clear, coherent line of sight from theory to practice. For all the rigour, it remains an accessible read with a strong narrative appeal.’
Steve Doswell, Chief Executive, Institute of Internal Communication, UK
This third edition of Exploring Internal Communication includes new chapters on the history of internal communication, the evolution of employee engagement, the current state of practice, change communication, storytelling, research and measurement, an internal communication measurement dashboard, intranet management, and internal social media.
It argues that internal communication practice is about keeping employees informed and at the same time giving them a voice that is treated seriously.
The book is both a companion for internal communication courses and an exploration of key concepts for a strategic approach to practice that underpins employee engagement.