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Diversification in Times of Crisis

In Multipreneurship, Nick Harkiolakis argues against the more commonly held view that diversification at the level of the individual entrepreneur, rather than that of the established corporation, is the wrong business strategy to pursue in times of economic crisis. The book illuminates the ‘multipreneurship’ or ‘parallel diversification’ perspective by presenting cases from around the world to highlight the success factors attending diversification and the personal and professional entrepreneurial attributes that lead to successful and sustainable ventures.In so doing, Harkiolakis provides a framework for diversification as a means of achieving sustainable development.

‘The book presents a unique presentation of the development of multipreneurs while addressing the various institutional levels of multipreneurship. This book is a valuable addition to the teaching and practice of diversified entrepreneurship and an inspiration for any aspiring individual, organization or government that seeks a way out of stagnation and today’s volatile economic environments. The author is a true visionary and future maker!’ – Chris Adendorff, Nelson Mandela Metropolitan University, South Africa

‘Nicholas Harkiolakis’s most recent book, Multipreneurship, provides a brilliant, unique and penetrating perspective on how people should inspire the entrepreneurship dimension hidden inside them. The examples given offer us a rich and practical blend of successful entrepreneurs and are full of insights that will provoke, delight and educate. This book integrates non-traditional stakeholders into sustainable business processes. I recommend this book.’ – Sam Abadir, INSEAD, France

 

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