‘Kamil Michlewski has for the first time given us an accessible, well–evidenced insight into the Designer and their contribution to organisations and society. Offering us the essence of what it is to be a designer and how these essential attitudes enhance economies, society and the environment.’
Rachel Cooper OBE, Director of Imagination Lancaster, University of Lancaster, UK

‘Design Attitude is a book with insights that challenge us to see anew phenomena we thought we understood. Michlewski offers a compelling portrayal of the professional culture of designers and the attitudes and values that shape their creative work. He makes an engaging argument that elucidates how designers promote innovation in organizations that will speak to practitioners and academics alike.’
Mariana Amatullo, Co-founder and Vice President, Designmatters at Art Center College of Design, USA

Design Attitude makes the compelling argument that any firm in any profession in any land will be better equipped for the 21st century world of business if they introduce into their organizations the attitudes, behaviours, skills, and mindset – in sum, the culture – of the design profession. Kamil Michlewski describes the rise of the design profession and its impact on organizational cultures; at the heart of the book, however, are the five design profession behaviours that offer a blueprint for transforming the traditional company into an innovative, daring, and growing organization.