How to: A more successful & engaging LinkedIn Profile

May 20, 2021 | Digital Marketing, LinkedIn, Marketing | 0 comments

Home  >  How to: A more successful & engaging LinkedIn Profile

Without a doubt, LinkedIn is an excellent way of online networking amongst the B2B Community. With 766 million users, it’s something pretty mega to be part of. There are so many tools that you can use to engage with people in your target industry and keep in touch with business insights & updates.

In this article, we’re going to explore some simple ways to make your LinkedIn Profile more engaging to prospective leads & be more successful in using LinkedIn as part of your marketing and sales strategy.

Use the LinkedIn Tools provided

Probably the most obvious one! If LinkedIn is giving you some profile suggestions, listen to them! They’ll give you an indicator of how well your profile is set up & if it thinks you should add anything (e.g. qualifications, career information). This is a great place to start.

Keep engaging with your connections

By far one of the most important things to keep on top of is engagement with your connections. Being connected to someone and then ignoring them is actually worse than not being connected to them at all. Take the time to ‘react’ to their content, comment on the occasional post and make sure you’re keeping engaged with what they post. There’s nothing more powerful than building a rapport with someone, by doing this, your connection will already know who you are without you even having to post yourself, or run any sort of sales technique.

Create quality posts & content

It’s worth taking the time to write or create something with real value. It’s tempting to just post the occasional link here and there to show that you’re active on LinkedIn, but the biggest success will come from quality and interesting content. There’s a number of layers at play here, but the first is the LinkedIn algorithm. LinkedIn will know whether your post is useful to people and will rank it accordingly. The other part is to create something eye catching, so your connections will engage with it. This engagement also adds to the success in the algorithm. Success with the algorithm means that LinkedIn will rank your content and determine how it’ll display to your connections in their news feeds.

The way LinkedIn works also is that the more you post, the better your ranking. So the more you’re able to come up with fresh and engaging content, the better you’ll rank and appear across the news feeds of your connections.

Choose a decent profile image

Users with a professional headshot image get over 14 TIMES more profile views than those with a snapshot image. It’s one of the first things that people will see when you’re engaging with content, sending them a connection request or searching through member listings. So, this is fundamental to having a successful LinkedIn profile.

I’d be tempted to get a few headshots done, with different backgrounds, wearing different color tops and from slightly different angles – and then trial them! You’ll soon find a successful one.

Always personalise your messaging

Just imagine how many connection requests are made each day, now imagine how many of those are using the same default template to send out. Don’t be one of those, always personalise the message that gets sent out when requesting connections!

But what should you say?

  • Tell them why you want to connect with them
  • Talk to them about their business, or if you’ve seen something interesting they have posted
  • Explain to them who you are, and what you might be able to offer


Submit a Comment

Your email address will not be published.

More Reading

A Brief introduction to PPC Advertising & Marketing

What is meant by PPC? PPC (Pay Per Click) Marketing spans a wide variety of platforms including Facebook, Google, Bing & YouTube amongst many others. PPC refers to the method paying per user interaction when your advert appears. It's really useful to enable your...

5 ways to easily increase your website traffic

So, you've invested in your website but people just aren't visiting? You're not alone. In a later blog, we'll talk about how to convert those visitors into customers. But first, you need to get them on board in the first place! Here are some fundamental methods to...

What is Bounce Rate & how can I make it better?

If you've delved into online marketing, SEO performance and Google Analytics, you'll come across an odd little percentage called 'Bounce Rate'. This score seems to get happier as the percentage score gets lower! Totally counter-intuitive, right? It goes against our...

6 ways to increase your offline sales

We hear so much now about how digital marketing and sales are the future of business, but we feel that there's a great risk that businesses are ignoring or not valuing their offline sales. We'll explore the importance of maintaining a great offline presence and how it...

What is Market Research & when should I do it?

At the start of any business, or any product launch, we are repeatedly told to do our market research. We know we have a great idea and a great product, so what does Market Research mean and how can we do it effectively? What is market research? Essentially, it's the... is more than your average online directory. is a single database of business listings set across a network of directories offering comprehensive product and service information that allows users to make informed business decisions from one location.

The Marketplace has been built to assist in the daily operations of businesses. Whether for a small start-up or a multinational firm, the Marketplace will make doing business easier.



Create your free business profile today
or sign up to our premium listings to unlock the full profile

Trade Pages

Pin It on Pinterest

Share This